We recently stumbled across new podcast, Second Nature from Dylan Bowman and Aaron Lutze and lets just say we are hooked!

Second Nature is a podcast that specifically focusses on the business of the outdoor industry. The weekly discussion focuses on insights and perspectives on topical events, brands and stories from the business side of the sports and industry we love.

It is refreshing to get a behind the curtain look at aspects of the industry that up to this point have been rarely talked about and it certainly helps to paint a broader picture of the whats happening in both trail running and outdoor sports across the board. From a deep dive into the Lululemon Further event to tips from their own careers for breaking into the industry there are plenty of topics to interest any outdoor sports enthusiast.

The show is hosted by athlete and Freetrail co-founder Dylan Bowman and outdoor sports marketing specialist Aaron Lutze.

Dylan Bowmen is no stranger to the podcast game with his Freetrail podcast ranked in the top 3 most subscribed trail running podcasts on Spotify. His experience as an athlete for both The North Face and Redbull before transitioning completely into the business side of trail running give him a wealth of knowledge and insights on the subject matter.

Aaron Lutze was a long term athlete manager for Redbull and has direct industry experience working in outdoor sports marketing. He has a background in video production and editing and recently quit his full time job to focus entirely on his own personal endeavours and youtube channel Super Rider.

What we like and why you should listen...

The show is both topical and up to date in its subject matter. It offers unique insights and perspectives to the industry that the everyday trail runner has limited access to. It definitely gets you thinking more widely about what makes the industry tick and whats going on behind the scenes with events, brands and content we come into contact with everyday.

Our hopes for the future of the show...

As the show and platform grows it would be great to see the show start to feature guests and people directly involved in the issues being discussed. It would be super interesting to compare DBo and Aarons takes with the people making the realtime decisions and would further add to a better overall picture of the issues surrounding our sport.

So give Second Nature a listen and jump onto our trail running forum and let us know what you think!

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